It’s well overdue, but finally the News24 Blogoff competition winners have been announced.
Seeing I didn’t win a thing, *sniff*, I can now rant about the competition.
Its got to be one of the most disorganised competitions ever held in South Africa (this could be a slight exaggeration 🙂 ), the winners were supposed to be announced mid last month. Not a word though. Not a squeal. The South African blogosphere was left guessing whether or not the competition had been aborted.
Rule number 1 in business blogging (ok maybe not number 1, but definitely in the top 10, I’m just emphasing my point): Always respond to comments regarding your product or service, whether they be positive or negative remarks. News24 never replied to one of their many negative criticisms they received on numerous blogs. What did that result in: more negative remarks, and a very poor perception in the blogosphere.
If I’ve left you off my list PLEASE leave a link, and your feelings on the subject. I’d love to here what you think of the impact this competition has had on News24’s blogosphere presence.
To emphasis my point, type “news24 blog off competition” into Google and see how many links to the competition are negative links.
I must congratulate the winners of the competition though. Your blogs all rock and you thoroughly deserved to win.
There are your hyperlinks that News24 forgot to give you guys. Just a text link, that you have to memorise and type into your browser is a bit annoying …
It’s amazing how powerful blogging is as a marketing tool today. Used incorrectly it can be more harmful than helpful. A lesson can be learnt from News24’s mistake, and that I think we can all thank them for.