It seems like Google has launched yet another product, or at least an extention of a project. Google have added Albums to Picasa. Whoopee. It still doesn’t allow tagging, sharing, commenting, and most importantly it is not
filckr web based.
Google have already launched Google Spreadsheets this week. An online version of Microsoft Excel to add to their array of online services. What gets me though is why are they diluting their brand? I’ve always thought of Google as a market innovator, a company that has to offer services that are unique, that add value to the end-user.
When was the last time Google did that? Probably when they launched their search engine, with an abundance of search results, retrieved quickly, and viewed in an easy-to-use format. Then there was G-Mail, a free email a service, which offered you heaps of space, 1GB, as opposed to Hotmail and Yahoo Mail. Finally, there was Google Maps, a web service that revolutionised mashup sites.
Since then there have been loads of, what look like, attempts to kill Microsoft, Microsoft Office in specific. Market Innovator? I think not.
As Michael writes “Google needs to embrace the possibility of failure”. Some things Microsoft have made do work, and work really well, expensive of course, but innovative. Google will still make heaps of money, and own half the world’s Web 2.0 companies, if they just leave this area of expertise alone. I must admit I’m a stranger to their online office suite, and am probably being quite arrogant in saying this (I’m basing my article on what I’ve read of other people’s experiences), but Microsoft Office works well for me, and I don’t feel the need to look to Google for my word processing. Their search engine gets enough of my time.
I think I should end it here. See what you South Africans think about Google. Are you still a Google-lover? Do you think they are still being innovative? Are they eating too much pie? Comment on my opinionated thoughts, but before you do, read Michael Arrington’s article over at TechCrunch. Read all the 154, and counting, comments below it too! It’s a great subject of debate.