10 days ago I ordered 2 t-shirts from the US based Oddica.com. I bought the t-shirts in the October sale, 2 for $34, with a $10 postage fee.
Today I received my package in the post and I was most impressed. Inside the lovely packaging were my two branded American Apparel t-shirts, along with some complimentary postcards, stickers and 2 badges with the matching designs printed on them.
Anyone selling a product online can learn a lesson from these guys. They could have sent me my t-shirts in a generic brown paper bag with a receipt attached. Instead they have paid special attention to the packaging of the product, creating more of an experience when opening your branded goody bag.
First impressions count and Oddica have assured themselves of a repeat purchase from me.