Grand Meetup 2016

The craziness of the Automattic Grand Meetup is now behind us. An action packed week of workshops, classes, town halls, flash talks, team building activities and tasty meals over good conversation with new work colleagues. It really is a surreal week. Throughout it you are completely overwhelmed by the scale of it all – borderline […]

WooThemes has a new home

Today marks a significant day in my journey as a business owner. From New York, we can now announce that WooThemes has joined the Automattic family! It’s the end of a chapter I’m hugely proud of, that began all the way back in 2007, and the start of an exciting new chapter aligned with our dream partner and […]

Distributed, with a twist

From day one, WooThemes has been a distributed company with a remote-working team. ‘Based on the internet’, we say, but with a brick and mortar office in Cape Town, South Africa (where we’re registered). What’s the point of an office for a team spread far and wide? A fair question and to answer it, here’s the story of […]

WooLove

I have a folder on my desktop called “WooLove”. As the name suggest it includes screen grabs of sometimes momentous, sometimes funny, sometimes not so funny, Hipchat conversations, photos of the team as we grow and do crazy things, interesting Skype calls we’ve found ourselves on and noteworthy submissions on our internal P2 site. My […]

Surfing business lessons

I’ve been frequenting Surfer’s Corner at Muizenberg beach since late last year as my surfing addiction reaches new levels. Luckily, my Norwegian business partner, Magnus, shares my enthusiasm and over the past couple months (on his extended Cape Town visit) we’ve had many “strategy” sessions in the most scenic and inspiring office environment available.

The evolution of a blog

December is known as the “Blogging for Benjamin” month at WooThemes. An initiative of Daniel Espinoza, one of our talented WooCommerce support ninjas, encouraging our team to represent WooThemes better through our personal publishing, and more importantly develop our writing and communication skills. The blogger with the most posts at the end of the month […]

Umuntu ngumuntu ngabuntu

In 2010 my wife and I made the big decision to move back home, to South Africa. We’d been living in London for 4 years. We set ourselves the goal of being back for the kickoff of South Africa’s FIFA World Cup 2010. We made it home one day later than planned, but came home […]