From WooThemes to WooCommerce šŸš€

From WooThemes to WooCommerce šŸš€

For many years, alongside my startupĀ adventures, I had beenĀ freelancing in the UK as a web designer, working with a variety of international businesses. Getting paid by the hour.ļ»æ

All the while I was experimenting with a blogging platformĀ called WordPress. This blog was my testing grounds and creative outlet.

In late 2007, after building many WordPress websites, I connected with two like-minded strangers. We were in opposite corners of the world, but shared a common goal –Ā to turn our billable hours intoĀ off-the-shelf WordPress products. Commoditising our web design services and growing a more diversified and sustainable income stream.

Winning others over

In 2008, we launched a company together – WooThemes. WooThemes was born as a globally distributed company (with a small IRL presence in Cape Town).Ā We built commercial WordPress themes and were focussed on makingĀ beautiful, innovative design accessible and affordable.

After growing a huge portfolio of WordPress themes, many, many support tickets, and much sales data it was clear that our customers were demanding more and more functionality from an evolving WordPress. We decided it was time to venture into plugin development.

In 2011, we launchedĀ WooCommerce – which soon became the most popular eCommerce plugin for WordPress, and the fast growing eCommerce platform on the internet…Ā It changed everything for our business.

Fast forward some explosive growth, accompanied by some fantastic highs andĀ hard learnings,Ā WooThemes was acquired byĀ AutomatticĀ in 2015.

Our quest remains: toĀ democratiseĀ eCommerce,Ā whilstĀ makingĀ meaningful contributions to the open source world.

After nearly 2 years, packed full of learnings, with AutomatticĀ I’ve moved into a non-operational, advisory role. Actively tracking projects whilst helping to shape an exciting roadmap for the platform.

Onwards and upwards šŸš€

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