In 2017 I left my operational leadership role at Automattic, after helping guide WooCommerce into it’s new home. It was a rollercoaster of emotion.
Since then I’ve enjoyed a re-defining season – focussing on family adventure, whilst attempting to diversify my professional identity a little further afield from WordPress. Immersing myself in new technologies, sectors, communities & curiosities. Meeting an array of smart, passionate entrepreneurs.
Thanks to these experiences I’ve made a handful of investments in some inspiring, impactful and predominantly 🇿🇦 Cape Town based startups.
Updated: September 2021
In 2008, together with 2 strangers, I started a WordPress theming company called WooThemes. A few years later the company birthed WooCommerce. An ecommerce plugin that took us on a rocket ride and culminated in an acquisition.
My startup investments
A company that breathes creativity. On a mission to equip anyone and everyone with the tools, confidence, and knowledge to build a business, grow a brand, or stand out in an increasingly crowded world.
Invested in 2016 – Sold to GoDaddy (2020)
NicheStreem built a technology that enables it to provide unique, curated music streams for specific markets around the globe and looks set to make waves in the global online music industry, one niche community at a time.
Invested in 2016 – Retired after a valiant effort (2017)
JONGA is the only community-based security system, providing affordable & effective protection for you and your home by empowering low-income communities to work together. (Invested in 2018)
My investment philosophy
Sentian catching a criminal (at our house).
Understand the model + relate to the mission
There must be ample opportunity to leverage my learnings and networks to provide practical support to achieve a mission I believe in.
Showcasing the Jonga offering in Khayelitsha.
Driven by smart, hard working, passionate people
I like to work with experienced and complementary co-founders who have the ability to elegantly seesaw between strategy and execution.
Yebo Fresh food deliveries.
Making a positive impact in South Africa
A self-imposed obligation to try invest into the local SMB space, to rally against socio-economic problems and help birth meaningful businesses.