In 2017 I left my operational leadership role at Automattic, after helping guide WooCommerce into it’s new home. It was a rollercoaster of emotion.
Since then I’ve enjoyed a re-defining season – an MBA of real-life experiences. Getting closer to the coalface again. Immersing myself in new technologies, sectors, communities & curiosities. Meeting an array of smart, passionate entrepreneurs.
Thanks to these experiences I’ve made a handful of investments in some inspiring, impactful and predominantly 🇿🇦 Cape Town based startups.
Updated: December 2019
Context: In 2008, together with 2 strangers, I started a WordPress theming company called WooThemes. A few years later the company birthed WooCommerce. An ecommerce plugin that took us on a rocket ride and culminated in an acquisition.
My startup investments
Invested in 2016
NicheStreem built a technology that enables it to provide unique, curated music streams for specific markets around the globe and looks set to make waves in the global online music industry, one niche community at a time.
It’s first product app being Liedjie, a dedicated Afrikaans music streaming service.
2017 – Retired after a valiant effort
My investment philosophy
Understand the model + relate to the mission
There must be ample opportunity to leverage my learnings and networks to provide practical support to achieve a mission I believe in.
Driven by smart, hard working, good people
I like to work with experienced and complementary co-founders who have the ability to elegantly seesaw between strategy and execution.
Making a positive impact in South Africa
A self-imposed moral obligation to invest into the local SMB space, to rally against socio-economic problems and help birth meaningful businesses.
With a seemingly diverse portfolio, and my capital deployed, I’m now focussed on identifying the unifying forces. Helping make the businesses stronger and collectively better positioned for success.