My journey of self-employment

• 2001-2003 ~ My journey began as a mobile disc jockey (whilst studying at the University of Cape Town). Having worked through the Christmas holidays as a sales temp at Selfridges in London, I came home to Cape Town and purchased sound equipment. Disc jockeying helped to fund my rent and social life. The entrepreneurial bug bit.
• 2004-2005 ~ After graduating from university I founded my first business, with two fellow graduates. Gravit8 – an I.T business solutions company. Whilst we focussed on networking solutions I explored our web design arm of the business. An exploration that eventually steered us down different paths. Gravit8 is still going strong today.
• 2007-2008 ~ I was asked to work on the design of an African social media aggregator called Afrigator. Instead of charging for my services I requested equity. After a successful first year we were acquired by MIH Print Africa. (Hat-tip: Always shoot for equity)
• 2008 ~ I helped my wife launch African Cartel. Helping traffic light artists sell their work online. Our short film featured on CNN.
• 2008-2015 ~ 🚀 WooThemes. A hugely significant chapter worthy of it’s own page.
• 2016-Present ~ A new season of rewirement. Being more present at home with the family, whilst immersing myself in new ecosystems and making some exciting startup investments. More on this soon.

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My passions

• Growing humans and being a dad.
• I ❤️ taking photos.
• Landrover Defenders.
• I’m a Newcastle United football fan. Howay the lads!
• I’m learning to surf.
• I‘m was an experimental beer brewer.

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Site colophon

• This site is powered by the woonderful WordPress open source platform, with a few additional plugins.
• This site uses the Tabor WordPress theme by ThemeBeans.
• My logo was designed by the talented, Cape Town based illustrator and cartoonist, Alex Latimer.
• Whilst I’m not particularly proud of my early archive of blog posts it encapsulates my journey and maturity as a designer, entrepreneur and human.