One of my favourite bands at the moment, Arcade Fire, have just released a jaw droppingly brilliant interactive online video to advertise their latest album Neon Bible.

It will take a little time to load, especially for you South Africans, but it is well worth the wait. Make sure you click all over the place to fully engage with the site.

I saw these guys perform at Glastonbury earlier this year and they were absolutely brilliant. They defintely have a winning formula when it comes to engaging with their fans, both online and offline.You want evidence? Check out this video of them performing “Wake Up” (my favourite track) with David Bowie at some awards show. They manage to get a theatre full of snotty nosed Hollywood celebs up on their feet and screaming.