A couple months ago I was introduced to the South African journalist, media analyst and commentator on Information and Communications Technology (ICT) Arthur Goldstuck by Ramon Thomas. I was asked if I would like to get involved with the branding of Arthur Goldstuck’s new blog, The Big Change.

The Big Change has been around since 2001 in the form of an e-newsletter. The e-newsletter focuses on business strategy and technology and is authored by numerous well qualified business executives. It has a considerable amount of subscribers and the aim is to now use the wordpress blogging platform to further enhance the readership and subscriber interaction.

Arthur requested a logo and blog design that was clear and crisp with a technology feel to it, presented neatly in a Web 2.0 format. The end result was a widget enabled, 3 column, Techcrunch meets Engadget layout. (I hope that best describes it.)

Arthur was a great client to work for and gave me complete creative freedom over the layout, no restrictions.

Head on over to Arthur’s site and have a read over some of the great locally produced content.