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Selling though storytelling

A fantastically told founding story behind Naadam, a sweater company breaking a cashmere cartel.

This video perfectly highlights the importance of good storytelling in shaping a genuine customer connection with a brand, and in turn selling lots of products. 

By Mark Forrester

Co-founder of WooThemes. Makers of WooCommerce - acquired by Automattic.

Mark is a husband, dad, early stage investor, photographer, gadget geek and sports fanatic. Proudly based in Cape Town, South Africa.

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