Last week we got featured on Apple’s official @instagram account! “We” actually referring to my son – I just snapped the photo. He choreographed it.

It’s kind of mind bending to quantify a feature like this. The world’s largest company featuring a photo I took. On a social account they only post one photo a day. To an audience of 13,5 million followers. 🤯

It was a fascinating behind-the-scenes glimpse into how these monster media accounts are managed. And of course the lives of InstaCelebs and social behaviour. So far the photo has had nearly 250k likes.