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5 years later…

5 years ago today, at around this very time, we sat eating Reuben sandwiches for breakfast in a fancy restaurant in Nolita, New York. Hashing out a new commercial agreement with fancy execs of one of the world’s largest online payment systems.

A few hours later, a neighbourhood across, we were in Matt’s apartment with the Automattic team. Laptops on laps, clicking the “publish” button on the news that WooCommerce was being acquired by Automattic.

It was a surreal, life-altering day that will forever be laser-etched in my memory bank.

5 years later I’m in a very different season of life, working with very different businesses. But I still proudly fly the Woo flag – high fiving the small wins and celebrating the big milestones.

Poetically, today WooCommerce is launching – WooCommerce Payments. Built upon a very mature partnership with another leading payments company – Stripe. Deeply integrated for all kinds of benefit to store owners.

A partnership so impressive that “you’ll end up paying the same fees when you use WooCommerce Payments or a custom Stripe integration.”

WooCommerce featuring on Techcrunch again today – 5 years later.

Moral of the story: Significance takes time to negotiate and is built on many short term successes.

How far WooCommerce has come. Well done to the Automattic team! Onwards and upwards 🚀

By Mark Forrester

Co-founder of WooThemes. Makers of WooCommerce - acquired by Automattic.

Mark is a husband, dad, early stage investor, photographer, gadget geek and sports fanatic. Proudly based in Cape Town, South Africa.

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