Yebo Fresh always felt like it was going to play a significant, socially impactful role providing for the underserved township markets of South Africa.
Last year, no one could have predicted the coronavirus, or South Africa’s crippling lockdown, but Yebo Fresh’s vision has been magnified and its scale fast-tracked to help get grocery deliveries to desperate families.
Super proud of the work this team are doing. I visited them last week at the warehouse to try document a moment in their journey. See the photos on the Yebo Fresh blog.