Category: Personal Ramblings

  • From commercial themes to the fastest growing eCommerce platform

    In late May I got to travel to Seville, Spain to attend and speak at WordCamp Europe 2015. It was a boiling hot few days filled with lots of WordPress learnings, tasty Spanish food, and meeting many new community folk and colleagues at Automattic. In my talk I spoke quite candidly about our journey as WooThemes […]

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  • WooThemes has a new home

    Today marks a significant day in my journey as a business owner. From New York, we can now announce that WooThemes has joined the Automattic family! It’s the end of a chapter I’m hugely proud of, that began all the way back in 2007, and the start of an exciting new chapter aligned with our dream partner and […]

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    WooThemes has a new home
  • Distributed, with a twist

    From day one, WooThemes has been a distributed company with a remote-working team. ‘Based on the internet’, we say, but with a brick and mortar office in Cape Town, South Africa (where we’re registered). What’s the point of an office for a team spread far and wide? A fair question and to answer it, here’s the story of […]

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    Distributed, with a twist
  • WooLove

    I have a folder on my desktop called “WooLove”. As the name suggest it includes screen grabs of sometimes momentous, sometimes funny, sometimes not so funny, Hipchat conversations, photos of the team as we grow and do crazy things, interesting Skype calls we’ve found ourselves on and noteworthy submissions on our internal P2 site. My […]

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    WooLove
  • Monotonous routines

    With the ability to work from home, as part of a distributed company, we often praise the fact that we don’t have to commute to an office. But sometimes the seemingly mundane daily tasks provide unexpected value.

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    Monotonous routines
  • Surfing business lessons

    I’ve been frequenting Surfer’s Corner at Muizenberg beach since late last year as my surfing addiction reaches new levels. Luckily, my Norwegian business partner, Magnus, shares my enthusiasm and over the past couple months (on his extended Cape Town visit) we’ve had many “strategy” sessions in the most scenic and inspiring office environment available.

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  • The evolution of a blog

    December is known as the “Blogging for Benjamin” month at WooThemes. An initiative of Daniel Espinoza, one of our talented WooCommerce support ninjas, encouraging our team to represent WooThemes better through our personal publishing, and more importantly develop our writing and communication skills. The blogger with the most posts at the end of the month […]

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  • Umuntu ngumuntu ngabuntu

    In 2010 my wife and I made the big decision to move back home, to South Africa. We’d been living in London for 4 years. We set ourselves the goal of being back for the kickoff of South Africa’s FIFA World Cup 2010. We made it home one day later than planned, but came home […]

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    Umuntu ngumuntu ngabuntu
  • From digital downloads to experimental brewing

    On 13 June, at 5am on a wet and wintery morning myself and two friends were teleported to Valley Brewery in Noordhoek to brew South Africa’s first imperial red india pale ale, under the expert guidance of brewmaster, Greg Crum.

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  • Battered impala

    Taken in the Kruger Park a couple weeks back. Posted via Instagram.

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